AI-Driven Growth Leader
17 yrs 5 mos building scalable growth systems — now powered by agentic AI.
I don't chase tactics — I build engines. 17 yrs 5 mos of turning growth problems into compounding systems, across consumer, enterprise, and product-led motions.
I build growth engines — not campaigns. Acquisition, activation, retention, monetization, and self-serve: connected systems designed to compound.
Equally at home in B2C and B2B, I operate at the intersection of product, data, sales, and lifecycle — driving outcomes, not just activities.
Analytical by nature, but obsessed with leverage. Experimentation programs, personalization systems, and operating models that help teams learn faster.
I use agentic workflows and LLM-driven automation as force multipliers — faster experimentation cycles, richer personalization at scale, growth infrastructure that learns.
Things that compound: systems, teams, and ways of working that continue to create value long after the initial effort.
I treat learning as a competitive advantage. Available for focused engagements where clarity, sequencing, and execution actually matter.
Diagnose what's blocking growth, map your loops, and build a prioritized roadmap with clear ownership and sequencing.
Build a testing culture with proper infrastructure, governance, and a framework that moves teams from hypotheses to revenue.
Identify where agentic AI can accelerate your growth loops — from lifecycle automation to dynamic personalization to faster analytics.
Joined Coursera pre-IPO at $140M in revenue. Part of the team that scaled it to $750M and a NYSE listing.
Led on-platform growth across consumer and enterprise, scaling the company from $140M to $750M in revenue through IPO and beyond.
Built the performance marketing function from 0→1, owning paid, lifecycle, and growth across a real estate investment platform.
Co-managed a private equity fund for strategic investments in early-stage consumer, media, and technology companies.
Co-founded a digital product studio building mobile and web products for startups and enterprise clients across Latin America.
Led the go-to-market for a B2B advertising and media product portfolio across Latin America.
Executed marketing plans for two leading consumer brands, driving distribution and market share growth.
Supported advertising and media strategy for a consumer health category with a $6.7M annual budget.
Master in Integrated Marketing
Concentration in Digital Marketing and Analytics
Bachelor of Business Administration
Finalist, L'Oreal Brandstorm National Marketing Contest 2009
I treat learning as a competitive advantage — from growth frameworks to analytics platforms to AI tools.
The platforms I've built growth systems on — from experimentation and lifecycle to ABM and attribution.
Sebastian was a leader from forming data-driven hypotheses through to analyzing experiment results. His marketing knowledge and data-driven mentality made him a data team's dream collaborator.
Growth strategy, agentic marketing, and scaling organizations that learn.